Proenza Shouler SS21

Designers Jack McCollough & Lazaro Hernandez presented Proenza Schouler‘s Spring Summer 2021 Collection that explores quiet confidence and strength. The Optimistic and joyful collection is designers’ love letter to New York.

Fashion photographer Daniel Shea captured Proenza Schouler’s SS21 lookbook featuring supermodels Binx Walton and Saskia de Brauw. In charge of styling was Brian Molloy, with art direction from Peter Miles, set design by Julia Wagner, and casting direction by Ashley Brokaw. Beauty is work of hair stylist Tamas Tuzes, and makeup artist Raisa Flowers.

“It has always been a goal of ours to fully develop a well-rounded and balanced collection that mixes the high-end with the everyday in a way that speaks to both personal friends and to the customer we’ve developed over the years. A more casual lifestyle has always been true to who we are as individuals and true of many women in our lives. We are excited to finally have an entire range of easy, more casual things to offer. With White Label, we feel that we can now address both ends of the spectrum in a way that feels totally authentic to us and relevant to the way people dress today.

-Jack McCollough and Lazaro Hernandez